The Box Clever services fall into distinct and complementary areas:

The commercial arm of our business is about the nuts and bolts of running a business. If your strategy is skewed and your staff are unmotivated and inefficient, no amount of fancy communications activities are going to turn your business into a success. It’s vital to get the fundamentals right and then the rest can follow.

Strategy

Whether you are a start-up business, SME or multinational business we can work with you to help you grow. With our expertise, you can often head off issues before they turn into full-blown disasters. We have already helped numerous companies in the Midlands and beyond achieve their full potential. Find out more about our approach to strategic development.

Business planning

Developing a meaningful business plan requires intensive research. We need to look at your track record, where you are heading, your objectives for the short and long term and your financial plan for the future. We’ll take a long hard look at your business processes and review what is needed internally to succeed. For example, have you got the right technology to give you the edge on your competitors? We can help you learn from past mistakes and avoid future problems. And, we will work with you to set targets and agree methods of measuring success.

Sales planning

Again, this is a process of looking and learning. We’ll review your sales strategy and route to market and assess whether you’re making the most of your existing customers. We’ll help you decide whether you have the right team in place to achieve your objectives and advise on restructuring or motivational techniques if the need arises. We can also assess your data structure and make recommendations to streamline your systems and improve efficiency.

Market and competitor analysis

Our in-depth research will reveal your current position in the market and show how you’re performing compared with the competition. We’ll review a whole host of areas that will define your current position in the market, including your products, pricing, customer feedback and competitor activity – where they’re getting it right and where you are leading the pack. Then we’ll help you decide where you should be and recommend changes that will ease the path towards your new targets.

Customer behaviour analysis

Customers can be … well, tricky customers! It’s vital to get under their skin and find out what makes them tick. We can provide valuable analysis of customer segmentation, purchasing patterns and factors that motivate them to spend their hard earned cash. Then we can help you adapt so that you have customers flocking to buy your goods or services.

Communication planning

Communication is about more than creating highly creative and original campaigns (although we’re excellent at doing that too). First, you need to develop a detailed plan that will maximise impact and return on investment - a scattergun approach will have a diluted effect. We’ll work with you to develop a plan that takes into account target audiences, seasonal factors, launch plans and opportunities such as trade shows or topical events. And we’ll advise on the best media to achieve your objectives so you get maximum bang for your buck.

Brand communication

Before we unleash our creatives, we will work with you to define the ‘personality’ of your business – your own distinct tone and voice that will need to be reflected in everything we produce.

HR issues

Your staff can be your most precious asset… or your biggest headache! Keeping your team motivated and firing on all cylinders is no mean feat but we know all the tricks and techniques to increase morale and improve efficiency. We can’t advise on legal issues, but we certainly can look at cultural issues within your business that may be holding you back.

Results & measurement

We always work our socks off to deliver what we have promised – it’s a fundamental part of our ethos – and we are rigorous about putting processes in place to evaluate performance. This allows you to measure return on investment and build a case for using us again! In fact, we’re so committed to this aim that we are willing to allocate part of our fee as a performance-related element. To find out more about our 'HI-5' or 'Clever points' loyalty scheme, click here...

Click to see our case studies.

Like what you hear? Give us a call on 01789 450281.