TT Website

Changing marketing meets new digital platform.

Challenge

To establish TT Automotive's digital website platform to allow access direct to the network and garage trade. The automotive market is changing and we needed to develop a digital website platform to access this new trend. This change is brought about by higher electronics, greater involvement at the garage trade level and a changing vehicle parc.

Brief

We needed to create 4 phases to the website 1) web presence 2) trade interface 3) SEO driven and adwords compliant 4) e-commerce interface. The current phase we are working on has to interface with their own stock and logistics system

Why did they 'Box Clever'?

We have worked together for 10 years and following on from creating the corporate identity, photography and sales brochure, the website was the next step.

Analysis

There's been a great response to this website. The stats speak for themselves - email enquiries and database up 300% and garage enquiries up 400%. Watch this space for the next step and ability to check stock availability online.

End creative

Disciplines used

corporate identity, photography, copy writing, conceptual, design, artworking, HTML, web development, project management and reporting.