JULY 2008
BBQ TIME AT BCM…
At Box Clever Marketing it’s not all about hard work, we also have fun and we surely know how! On Thursday 24th July the gang at Box Clever Marketing decided that it was about time to celebrate the arrival of the summer (a bit late but better than never!), and what better way to celebrate than having a BBQ Box Clever style! This BBQ was the perfect occasion to reward the team’s hard work with an evening of fun, relaxation and quality food and also to all get together (partners, children and pets included) and enjoy each other’s company outside the usual working environment. Everybody stuffed their faces with burgers and sausages (including Jinny the dog!) and had a brilliant time listening to music, chatting to each other and even playing on Guitar Hero! Box Clever Marketing’s tranquil countryside surroundings proved to be the perfect place to have a BBQ, as well as for working of course! So what are you waiting for? Come and see us to get a breath of fresh air and, while you’re at it, why not have a chat to a member of our clever team to explore all the different things we can do to help your business grow!

 

GEMINI SOON ENTERING WORLD OF E-COMMERCE…
Women all over the country will soon be able to purchase Gemini’s clothes and shoes at the click of a button. Yes, Gemini is going to launch its very own online shop this autumn and officially enter the world of e-commerce. This will give Gemini a web presence for the very first time, and we at Box Clever Marketing are absolutely delighted to have been given the task to design this brand new website! To date the design team at Box Clever have designed a couple of webpages, which include an ‘about us’ section with some background information on Gemini, a contact page and, most importantly, a registration page to entice existing customers as well as potential new customers to register online. This will allow the team at Gemini to capture new data and increase their existing database of contacts to target with sales promotions, special offers and e-newsletters. In return, by registering online users will have the chance to win a £50 voucher to spend in-store or-online, so what are you waiting for? Go to www.gemini-woman.co.uk and register immediately and you never know…you might be the lucky winner!

 

ENABLE INFOMATRIX CONFERENCE & WORKSHOP 2008
After the success of last year’s conference, the team at Enable Infomatrix have decided to go ahead and organise the 2008 client conference and workshop, which will be held on 23rd October at the Stratford Manor Hotel and will see the likes of RBS, Carlsberg and Sainsbury’s attending the event. As per last year’s conference, Enable Infomatrix have instructed Box Clever Marketing to design an email campaign to send out to existing and potential new clients to promote the conference, organise the hiring of all the technical equipment required for the conference, create all the presentation material, i.e. an interactive presentation, delegate packs and banners, and also to come up with creative ideas for the workshops and break out sessions organised throughout the event. The team at Enable Infomatrix have promised that this year’s event will be bigger and better than last year’s and will have a very interesting and informative agenda…So to avoid any disappointment make sure that you reserve your seat today by visiting www.myeix.com!

 

BOX CLEVER SHOWS INNVENTIVE THE WAY FORWARD…
The team at Box Clever Marketing has recently completed the planned visits to 8 of the London based sports bars within the Innventive Tups group, the business that has recently acquired 37 pubs across London. Purpose of these visits was to understand the culture, ethos and personality of the business, review and analyse the sales performance of each venue, evaluate the look, feel, atmosphere and food and drink offering and identify problem areas and actions required to develop and push the brand forward. All the findings were then presented to the Head of Innventive to support development of the new brand needed to hit the aggressive groups’ targets! Next steps are the sales and marketing plan to deliver the brand to market and measure the results. watch this space..!
www.innventiveoperations.com

 

JUNE 2008
FIGHTING FIT AND RARING TO GO!
We are pleased to announce a new team member to join the dynamic BCM team! Ania Mulrooney, Account Director, has spread her wings from Dublin and has joined us to work with many of our existing and new clients in the future. With a wealth of experience in the Sales, Marketing and Design covering retail, corporate, property, pharmaceutical, tourism and financial she further strengthens the unique offering of company strategy, sales, marketing and design disciplines. Ania is fully equipped to help to grow your business... She cannot wait to meet you all!

 

FLEX ADDS RPO TO ITS PRODUCT OFFERING...
Box Clever Marketing has recently designed and produced a very professional, yet stylish and fresh looking brochure to promote and sell the services and expertise offered by the Precision Recruitment Processing division of Flex Recruitment, the recruitment agency based in Hinckley. Precision Recruitment Processing, also known as volume recruitment, is a fairly new concept in the UK, but Flex is already ahead of the game and has fully embraced this new process and, quite rightly, wants to shout about it! Through its unique process driven recruitment model in fact, Flex can handle one part or all of the recruitment process for businesses and can significantly reduce their recruitment costs due to the high volume nature of Precision Recruitment Processing. Flex offers a customised ‘mix and match’ service to all of its clients and, thanks to its sophisticated software system, can provide them with real time information on their recruitment campaign. Future projects will follow on from the theme of the brochure and will most probably include the creation of a microsite and an email campaign for the Precision Recruitment Processing division. Well done Box Clever, you must be doing something right!
www.flexrecruitment.co.uk

 

AMD: FROM ORDINARY PRINTERS TO COMMUNICATIONS SERVICES...
For the past eight months Box Clever Marketing has been supporting AMD on its transition journey from being an ordinary printing company to becoming a communications services company. Well, the journey is now complete! After giving AMD a total facelift, including a brand new logo, corporate identity, stationery and website, Box Clever has produced the last piece of the puzzle, i.e. an interactive six page sales PDF based on the design of the new website. This PDF will serve as a very cost effective sales tool to boost AMD’s client base and will be sent to potential clients as a follow up from telesales and also to chase hot prospects generated by the website. The PDF contains numerous links that, once clicked, will direct the user to the new AMD website, so this will definitely increase the traffic to the website and generate plenty of new leads! This is what we like to see…Results!
www.amdcommunications.co.uk

 

CHANGE PARTNERS' NEW IDENTITY...
Thanks to Box Clever Marketing Change Partners, Warwickshire’s leading management consultancy company which has worked with clients of the calibre of BP, Virgin Mobile and Cancer Research, now has brand new stationery and vibrant and professional business cards to show off to people and hand out to potential clients…but that’s not it! The design team has also come up with a very professional, stylish and modern looking two page sales PDF. This PDF will serve as a quick and cost effective sales tool to send out to prospective clients to provide them with initial information about Change Partners and its services. Future projects will most probably see Box Clever Marketing involved with the creation of a brand new website and an email campaign…so lets see what the future brings!

 

GEMINI LOYALTY VOUCHERS WORK LIKE A TREAT...
Gemini, the women clothes shop and shoe shop based in Stratford upon Avon has achieved amazing results recently and particularly in May, as this turned out to be the best month ever in terms of sales of clothes and shoes in the history of Gemini! This was thanks to the loyalty vouchers designed and produced by Box Clever Marketing and distributed by Gemini to its most loyal customers. A total of 1,776 vouchers were sent out and 406 of these were returned, i.e. a 22.86% return. A total of 1,154 customers made a purchase and out of these, 35.2% were loyalty customers! Due to the enormous success achieved through these loyalty vouchers, Gemini has asked Box Clever to work its magic again and produce further discount vouchers to promote the summer sales that will start soon on all summer collections! On 21st June Gemini celebrated 23 years of trading and to mark this event Box Clever were asked to produce a Gemini Birthday Card voucher with a 15% money off offer for all loyal customers…So if you are a Gemini’s loyal customer make sure you go and spend some money on clothes and shoes and don’t forget your voucher!
www.gemini-woman.co.uk

 

HENLEY GOLF & COUNTRY CLUB...THE PERFECT VENUE FOR YOUR NEXT CORPORATE EVENT!
The design team at Box Clever Marketing has recently worked with Henley Golf & Country Club to design a modern and stylish corporate mailer that promotes this venue as the perfect place to organise conferences, business meetings and corporate events. This mailer, which will target companies in the Midlands, has a very fresh and modern feel to it. The images chosen portray the lifestyle of today’s professionals and will appeal to the target audience. Key messages in the mailer focus primarily on the highly competitive day delegate rate offered, the after business leisure activities available, the imaginative and healthy menus served and, most of all, the stunning, relaxing and convenient location of the venue. So what are you waiting for? If you are planning your next corporate event, awards evening or conference make sure that you chose Henley Golf & Country Club…and you won’t be disappointed!
www.henleygcc.co.uk

 

MAY 2008
BOX CLEVER TURNS BAR MEISTER...
Box Clever has scored again and this time in style! The HQ team of the bar chain Bar Room Bar was so impressed with Box Clever’s unique approach, creative ideas and ability to fully understand the business ethos that simply couldn’t turn down the opportunity of working together…The Box Clever team has already cracked on with getting under the skin of Bar Room Bar, analysing business performance, team ethos, marketing measurement etc. Up next is a visit to the national sites and the development of a 12-month sales and marketing strategy to hit the aggressive groups targets. The creative team has also done its bit and has come up with lots of really cool and funky ideas for the bar’s Xmas and New Year’s theme and the client just can’t wait to get on with it…So this year make sure that you book your Xmas work do at Bar Room Bar and you won’t be disappointed…promise, and while you’re at it why don’t you spend the end of 2008 with your friends at the coolest venue in town…Bar Room Bar of course!
www.barroombar.com




PREMIER EVENTS TURNS SLICK THANKS TO BOX CLEVER'S TRICKS...
Premier Events, the London based business which sells tickets for exclusive events and venues to large corporations, such as Barclay’s bank and other major Financial Institutions, decided that it was about time to revamp their image and stand out from the crow. This is way they turned to Box Clever requesting a complete facelift! The team at Box Clever spent some time getting to know the company and understanding their ethos, culture and aspirations and then cracked on with the hard work and produced a variety of professional yet funky visuals for the new branding of Premier Events. The client was almost immediately taken by one particular design, which was then chosen as the new identity for Premier Events. Up next is the creation of a brand new and vibrant website and e-commerce solution that will definitely help Premier Events stand out from the crowd and make the competition turn green with envy! Make sure you keep and eye on the Premier Events website as the new one is on its way...

BOX CLEVER SHOWS ITS INNVENTIVE SIDE...
The team at Box Clever Marketing always enjoy a good old challenge, so they totally went for it when a newly formed chain of pubs based in London called them in to the rescue! Innventive, the business that has recently acquired the 37 pubs scattered across London from the Massive Group, needed some help with the whole rebranding of the business and, luckily for them, Box Clever was at hand! First of all the marketing team focused on the Innventive brand to understand the business culture, ethos and personality. This information was then turned into creative concepts to give Innventive a fresh new image. The chosen logo and corporate identity was then used to produce the pub chain’s new stationery, HQ signage and literature. Up next is a visit to some of the sites within the chain to identify problem areas and actions required to push the brand forward and a 12-month sales and marketing strategy to help Innventive hit the aggressive groups targets!

BOX CLEVER HELPS ENABLE INFOMATRIX STAY AFLOAT...
Once again Enable Infomatrix, the fast growing software company based in Stratford upon Avon that works with companies of the calibre of Sainsbury’s, Royal Bank of Scotland, HSBC and Cancer Research, commissioned Box Clever Marketing to help them out and produce, in record time, an A4 flyer to hand out at the Safety & Health Expo that was held at the NEC in May. The design team at Box Clever Marketing got on with it straight away and came up with a very professional yet unexpected concept for the flyer. This helped Enable Infomatrix stand out at the exhibition and promote the health and safety processes offered by the business. The client was very pleased with the outcome of the exhibition and with the feedback received on the flyer...so well done Box Clever for pulling this one off as well!!!
www.myeix.com

APRIL 2008
E-NEWSLETTER GETS THE THUMBS UP!
Box Clever Marketing and Flex, the recruitment agency based in Hinckley, have recently joined forces to produce the first issue of Flex-press, the company’s very own e-newsletter. Flex-press will be sent out on a monthly basis and will include news on employment and legislation laws, as well as fun news from Flex and the business. The first issue of Flex-press went out at the end of April to 3,636 potential new clients. Thanks to a very powerful in-house email tracking system, Box Clever was able to establish that 1000 of emails sent were opened and 24 of the businesses contacted now represent hot prospects, as these have requested to be contacted by Flex with further information! We can confidently say that the first issue of Flex-press was a success…so fingers crossed that the next issues will be even more successful!
www.flexrecruitment.co.uk

BOX CLEVER SPREADS THE ABC OF SAFETY…ALWAYS BE CAREFUL!
Box Clever Marketing has recently become an official supporter of Kidsafe,
the initiative that aims to help and educate children on issues such as road safety, drugs, racism, bullying, crime and vandalism by making learning about safety fun. The objective of Kidsafe is to provide safety books, leaflets, posters and games free of charge to every primary school in the country, thanks to the financial support of the “Kidsafe Supporters Club”, whose members include generous sponsors from their local business community. So far, Box Clever Marketing has sponsored two primary schools in Stratford-upon-Avon and is planning to sponsor a few more! If you would like to find out more about this initiative and become an official supporter please visit www.kids-safe.net!

TOP CONSULTANCY WANTS TO BOX CLEVER…
Change Partners, Warwickshire’s leading management consultancy company which has worked with clients of the calibre of BP, Virgin Mobile and Cancer Research, has recently turned to Box Clever Marketing for expert support and advice on how to raise the company’s profile and how to stand out from their competitors. Box Clever Marketing got straight on the case and analysed Change Partners’ business, researched its competitors, identified its current positioning within the market and provided the client with a SWOT analysis and a 12-month marketing plan. The clever design team is now working its magic on new creative concepts to give the company a brand new identity, which will help Change Partners stand out from the crowd of consultants! So if your business needs some quality consultancy, Change Partners is your answer!

ANOTHER SUCCESSFUL TELESALES TALE…
Box Clever Marketing’s telesales team has managed to deliver excellent results for one of its new clients, PPS, the recruitment outsource company based in Solihull. During the month of April the experienced and professional telesales team completed 6 days worth of calling, made a total of 464 calls to potential new clients and successfully managed to arrange appointments for PPS. 69 of the businesses contacted demonstrated an interest in PPS and requested to receive further information on the business and its services. Numerous clients have been using Box Clever Marketing’s telesales team for some time now and have definitely benefited from this service! So what are you waiting for…try our telesales service and you won’t be disappointed!!!
www.ppsworks.com

MARCH 2008
WORLDWIDE BIRTH OF BABY BOO – 11,000 web hits in one weekend!
Box Clever Marketing has been working very closely with Baby Boo, a Coventry based company, to help them with the launch of their new range of organic baby products. In order to successfully launch and hit sales targets, Baby Boo turned to Box Clever Marketing for expert and creative advice. The strategic design team at Box Clever Marketing got straight on the case and produced funky visuals to show to the client. The design and images were immediately approved by the client and 4 weeks later the stylish and high quality brochure, website and exhibition stand were born. The Natural and Organic Exhibition in London was the backdrop to launch the new organic baby products with a further event planned for later this year in Dubai. 11,000 web hits in one weekend and interest from Waitrose and Sainsbury’s provided Baby Boo with the best possible start, so lets hope that the success keeps on growing! Ongoing projects will involve Box Clever Marketing designing all the stationery for Baby Boo, as well as doing some PR in the local and trade press.

…So if you would like to pamper your baby with high quality and natural products check out the Baby Boo website and discover how to get hold of these products!
www.babyboo-organics.co.uk

CR Products enters the world of drive belt solutions...
CR Products, the Daventry based supplier of high tech drive belt solutions, contacted Box Clever Marketing to get expert assistance and advice with the launch of their new business venture. The client commissioned Box Clever Marketing to design and produce the company’s brochure and stationery to promote CR Products in the UK and in Europe. Soon after receiving the brief from the client, the design team came up with contemporary and funky visuals, which the client liked immediately. These visuals where then used to produce the company’s brochure, as well as the company’s stationery. The marketing team dealt with the copy for the brochure, which involved translating the English text into German, Italian, Spanish and French. The client was loved the brochure and stationery and has now commissioned Box Clever Marketing to work on revamping the current CR Products website…So make sure you read our news page in the coming months to check on the progress of this exciting new project!

Southview Solutions
South View Solutions, a software and consultancy company that offers mobile IT solutions to organisations within the social housing sector approached Box Clever Marketing for help and advice on how to promote and grow their business. Urgently needing an identity to position themselves as powerful providers of software solutions they asked Box Clever Marketing to produce an identity, brochure and inserts to describe and promote the products and services. The team at Box Clever Marketing came up with a very stylish and funky brochure and three inserts, by using fresh colours and contemporary and high quality images. The new brochure and inserts showcase the latest software and mobile technology solutions within the social housing sector and will be used at major events and conferences across the UK. If you want to find out more about the products and services offered by South View Solutions have a look at their website!
www.south-view-solutions.co.uk

FEBRUARY 2008
Vicky joins the Clever Club!
January 2008 saw the Box Clever Club expanding even further! Vicky Corbett, in fact, joined the company as the new office coordinator to support and assist the team with the ever-increasing number of accounts. Her role primarily involves dealing with the day-to-day running of the office, assisting the team with projects and carrying out general administrative tasks. Vicky was born in London but has lived most of her life in Stratford-upon-Avon. After backpacking around Europe for a year and spending some time in the United States, she returned to Stratford-upon-Avon and embarked on a career working predominantly in administration, with varying roles starting in the finance sector and then moving on to office management and coordination in the leisure, recruitment and construction sectors. In her spare time Vicky enjoys socializing with friends and family, travelling and shopping. Vicky is very happy about her fast paced and exciting new role at Box Clever Marketing and is looking forward to learning all the tricks of the trade!

BCM Director gives top tips on how to make it in the world of business…
Justin Woodman, Director of Box Clever Marketing, recently presented at a conference at the Ricoh Arena in Coventry. The event, organized by the company Common Purpose which provides training and development for industry leaders, featured Justin Woodman as one of four regional entrepreneurs to give a talk about risks and the role these play when running your own business. This conference was part of an eleven-day program aimed at leaders from all sectors, i.e. private, public and voluntary sectors. Justin’s talk covered the following key issues: qualities required to become a successful entrepreneur, attitude towards risk taking, primary drive behind successful entrepreneurs, main challenges faced when running your own business and top tips for would-be entrepreneurs. The conference went very well and gave Justin the opportunity to show off his entrepreneurial skills and talk about his own success at setting up Box Clever Marketing!

New Software company soon to be trading!
Bizimpro, the software company based in Tamworth, contacted Box Clever Marketing at the end of 2007 asking for help and advice on how to launch their new Business Improvement Software. The company already had a website in place but wanted to improve it further by making the content of the site punchier and more attractive to potential clients. Another key aspect that Bizimpro needed help with was a reseller strategy that would allow the company to attract new partners and ultimately sell their Business Improvement Software. The marketing team at Box Clever started off the project by researching the market and identifying Bizimpro’s competitors. This information was then used to come up with Bizimpro’s key USP’s. The next step included providing the client with an effective sales and reseller strategy for their Business Improvement Software, as well as vibrant and punchy copy for the website. Bizimpro’s new website is due to go live by the end of March…so make sure you pay them a visit!
www.bizimpro.com

Box Clever Marketing assists clients with their staff appraisals and recruitment needs…
The team at Box Clever Marketing always strives to provide the best possible support to all of its clients and meet all of their needs. A key service Box Clever offers, if required, is that of assisting clients with their recruitment needs, as well as dealing with the appraisals of their members of staff. Throughout 2007, the team at Box Clever Marketing has successfully sourced, interviewed and placed candidates for a number of clients helping them improve their business performance and efficiency. New staff appraisal systems have also been introduced and implemented for a number of clients, providing them with a clear structure and an effective tool to monitor and record employees performance. So if your company needs help and expert advice with HR related issues contact us and we will be happy to help!

JANUARY 2008
Love your software!
Enable Software - based in Stratford-upon-Avon - turned to Box Clever Marketing for expert help with the creation of a brand new theme and strapline to represent their new product offering. After a brain storming session, the team at Box Clever Marketing came up with a number of conceptual themes which best represented the message the client was trying to convey to its target audience, i.e. our software makes life easier and more efficient! From this the concept  “Love your software” was chosen by the client and it is now Enable’s official company theme and will be featuring on all of Enable Softwares communication material in the near future.
www.enable.com

Gemini rewards loyal customers...
Claire Wright, owner of Gemini – the stylish clothes shop for women based in the centre of Stratford-upon-Avon - decided that it was time to give something back to all of her loyal customers! She contacted Box Clever Marketing to get some help and advice with the design of a discount loyalty voucher for Gemini’s new spring collection, which she uses to reward all of her loyal customers. The design team at Box Clever Marketing came up with a very stylish and modern design for the voucher and Claire was very satisfied with the final design. If you are a valued customer of Gemini watch out for your discount voucher as it’s on the way!

New eco-friendly nursery opening soon...
Katy Landreth, owner of The Natural Childcare Company - a new eco-friendly nursery due to open soon near Birmingham - contacted Box Clever Marketing to get some help with the creation of corporate identity for this new business venture. As always, Box Clever Marketing rose to the challenge and in a very short space of time came up with a number of different ideas and visuals for this new nursery. A key aspect of this project was the careful selection of the colour scheme used for the logo and the business identity, as the colour scheme would then be used for the interior design of the nursery and the staff uniform. Furthermore, the company’s logo needed to portray the image of an environmentally friendly nursery, built with eco-friendly materials and run with the environment in mind. Katy was extremely happy with the variety of logos created by Box Clever Marketing and very impressed with the speediness of the service received! The Natural Childcare Company has now officially got a logo and corporate identity and the next step will involve the creation of a brochure and signage for the nursery.

Printing company undergoing a complete facelift...!
AMD Print, the printing company based in Birmingham, has recently turned to Box Clever Marketing to get expert advice to help them raise their profile and differentiate themselves from their competitors. The team at Box Clever Marketing started the project by analysing AMD’s business, researching its competitors and identifying its current positioning within the market. A SWOT analysis was then compiled and a series of recommendations where put forward to the client for consideration. After receiving positive feedback on the research and analysis carried out, the Box Clever design team commenced their work on a corporate identity. They came up with a series of visuals and mock-ups and the chosen identity was recently selected by the client. The next step will involve the creation of a new, stylish and vibrant website based on the new logo and corporate identity. AMD’s new website is expected to go live by the end of March…so remember to go online and have a good look!
www.amdprint.co.uk

DECEMBER 2007
New Delphi Diesel additives now selling across Europe...
During the past eight months Box Clever Marketing has been working closely with Delphi to help the company promote a new additive across Europe, which greatly improves diesel engines due to the innovative chemicals contained in the additive. For the first phase of the marketing campaign the design team at Box Clever Marketing designed an advert, which was published in various trade publications in six European countries. The purpose of the advert was to raise awareness amongst the public of the existence of this new product and which garages offer this product. For the second phase of the campaign Box Clever Marketing designed a stylish and compact POS stand for the additives, which are now on display in a number of garages across Europe…So if you own a diesel car watch out for these new products as they will help improve the performance of your car! 
www.delphi.com

Clever Christmas celebrations...
On Saturday 15th December Box Clever Marketing organised a fantastic night out to celebrate the success in 2007. The evening took in all the delights of Stratford has to offer – culture, food and alcohol. By 11 o’clock everybody was well and truly stuffed but still in the mood for partying, so we decided to move on for a few more drinks...The evening gradually came to and end at around 1 o’clock in the morning, when a few of us started showing the first signs of tiredness…The evening was a success and everybody at Box Clever marketing thoroughly enjoyed themselves! We all look forward to 2008’s Christmas do…only 340 days to go!

Box Clever Marketing welcomes new clients...
December turned out to be another positive and successful month for Box Clever Marketing. The business in fact won a number of new clients after competing against other agencies in a series of pitches. Some of these clients include Bizimpro, the software company based in Tamworth, AMD Print, the printing company based in Birmingham, Onside Training, the training and organisational development company based in Combrook and CR Products, a supplier and distributor of industrial products based in Daventry. All of these clients will benefit from Box Clever Marketing’s services, i.e. company strategy, sales, marketing & creative design. There are currently new business opportunities in the pipeline, so fingers crossed that January will be an even more successful month for Box Clever Marketing!
www.bizimpro.com
www.amdprint.co.uk
www.onsidetraining.co.uk
www.c-rproducts.com

When telesales really works...
Box Clever Marketing’s dedicated telesales team has yet again proved to be very good at what it does! The experienced and professional telesales team in fact, successfully arranged three appointments with new businesses for the client Onside Training during the first day of calling! Numerous clients such as Enable and DJR have also been using Box Clever Marketing’s telesales team for some time now and have definitely benefited from this service! So what are you waiting for…give us a call and we can make telesales work its magic for your business too!!!
www.onsidetraining.co.uk
www.enable.com
www.djrps.co.uk

Over 3 million tourists and residents to get Warwickshire in pictures...
Box Clever Marketing is currently working with James Kerr, a renowned local photographer, to design and produce a “coffee table style” photography book about Warwickshire and in particular Shakespeare’s Stratford. The book will be a pictorial journey starting on the Oxford road on the Warwickshire borders.
After detailed research and developing the business case James Kerr and the team at Box Clever Marketing strongly believe that a well illustrated, high quality photography book connecting Shakespeare with the surrounding landscape and architecture will have wide appeal both locally and internationally, and apart from a few tour guides the choice of photography books on this area is currently very limited. The book is due to be published in October 2008 and will be sold in the major bookstores like Waterstones and WH Smith. James Kerr will also sell the book on his own website, so make sure you check it out! This book could be the perfect Xmas gift for 2008!
www.jameskerr.co.uk

Rock and Water gets a face lift...
During the past few months the design team at Box Clever Marketing has been working hard to give a facelift to Rock & Water. This client offers a complete garden design and build service, with a specialist slant on aquatic features for gardens of any size. Rock & Water’s owner, Jack Bartholomew, turned to Box Clever Marketing to get expert advice and innovative ideas on how to revamp his website and corporate identity. Box Clever Marketing - as always - rose to the challenge and initially came up with a series of visuals and mock-ups for a new corporate identity. Once the chosen identity was selected by the client, the design team started working on the website which has now been completed and is expected to go live by the end of January. So make sure you check out the new stylish Rock & Water website!
www.rock-water.co.uk

NOVEMBER 2007
Expanding the Clever Club
The last couple of months have been particularly exciting and full of changes for Box Clever Marketing. Two new people have joined the company. Karen Faustini brings her Marketing & PR expertise, having worked for clients such as Sims Group and Park Homes. Charlie John, a Graphic & Web designer who has also worked on a number of high profile accounts has joined BCM to assist the existing team with the ever-increasing number of accounts.

With the expanding team, Box Clever needed to relocate and have just settled into a characterful 2,000 square metre barn conversion based on Ettington Park, just outside Stratford-upon-Avon. It offers ample parking for clients and visitors, as well as a dedicated client area with Internet facility. So what are you waiting for? Come and see us at our new office and enjoy our services in relaxed and beautiful surroundings…  

Sentinel Safety Solutions
Box Clever Marketing has won a pitch against 3 other agencies to work with Sentinel Safety Solutions, the safety management service provider based in Bromsgrove. Box Clever Marketing is to help the company raise its profile and become more profitable by providing Sentinel with a 12 month marketing strategy, which will include PR, Direct Mail, research within the Health & Safety and Food Safety sector and revamp of the current website to promote the online shop as well as the training courses offered by the company. So if your business needs expert advice on safety issues, Sentinel Safety Solutions is the answer!
www.sentinelsafety.co.uk

Enable Infomatrix Seminar
During November Box Clever Marketing assisted Enable Infomatrix, the software company based in Stratford-upon-Avon, with the preparation of a seminar held on 27th November at the Stratford Manor Hotel. The creative team at Box Clever Marketing designed and produced an interactive presentation for the reception, informatiative presentation for the seminar, delegate packs, give-aways, as well as two case studies for two of Enable’s major clients, Carlsberg and RBS. Justin Woodman, director of Box Clever Marketing, also took part in the seminar as a speaker. The seminar was a real success and it definitely helped to raise Enable’s profile in the eyes of their clients!
www.myeix.com

Flex DM
Box Clever Marketing has recently designed and produced a Christmas-themed A6 8 page Direct Mailer for Flex Recruitment, the recruitment agency based in Hinckley. The Direct Mail campaign is going to target in excess of 4,000 businesses based in the Leicestershire and Warwickshire area with the aim of promoting the high level of success achieved with its clients during 2007, and ultimately, of gaining new clients. The Direct Mail features a prepaid card that will enable potential new clients to express their interest in the services offered by Flex. It will also allow Flex to individually target these companies and hopefully convert them to clients! Good luck to Flex for an even more successful 2008…
www.flexrecruit.co.uk

Carus DM
Box Clever Marketing has recently designed and produced an A6 2 page Direct Mailer for Carus Consulting Actuaries, the independent firm of consulting actuaries based in Stratford-upon-Avon. The Direct Mail was sent to over 3,000 personal injury lawyers across the country with the aim of promoting the Ogden Calculator software developed by Carus Consulting Actuaries. This software has the ability of replacing the Ogden published tables making lawyers’ lives quicker and more flexible when having to calculate interpolations and stepped multipliers for fatal and personal injury claims. Carus Consulting Actuaries is offering a free trial of this software until the end of December…so what are you waiting for, hurry and give it a try!
www.carus-actuaries.co.uk

Southview Solutions
Box Clever Marketing was approached by South View Solutions, a software and IT company based in Stratford-upon-Avon, thanks to a referral from an existing client. The creative team at Box Clever Marketing has provided the company with a new corporate identity and new stationary, as well as pop-up stands for a software exhibition recently attended by the company. The client was very satisfied with the stands designed by Box Clever Marketing and extremely pleased with the leads generated at the show, and have now asked Box Clever Marketing to design their new company brochure!
www.south-view-solutions.com

OCTOBER 2007
Enable Infomatirix
Connecting people and processes
Box Clever Marketing was selected by Enable Infomatrix, a local software company, to utilise their strategic knowledge to produce a brand new, purpose built website to revamp their current image and corporate identity. Box Clever Marketing’s design team also produced for the client a significant curved exhibition stand, a two-sided A4 flyer and a mini quick-time movie for a software exhibition that was held in London in October and where Enable Infomatrix was exhibiting. Enable had a great response at the exhibition and got very good feedback from new and existing clients. Well done guys on a great conference…
www.myeix.com

Hatch chartered accountants
Hatching a new enterprise
Hatch, the chartered accountants firm based in Stratford previously known as Nicholas Graham Associates, wanted a brand new image and corporate identity for their business to help them raise their profile and differentiate themselves from other accountancy firms. Box Clever Marketing provided the client exactly with that: a new catchy name, a new vibrant logo and new funky stationery. Box Clever Marketing’s next project with Hatch might involve a complete website revamp so let’s see what happens!



Needham and James
We need ‘em…
Box Clever Marketing has recently written a press release for the renowned solicitor’s firm Needham & James to announce that the company’s website is currently undergoing a major revamp to raise its current image and corporate identity, and most of all to promote the vast number of services it provides. The website will be up and running in January so make sure you check it out! The article on Needham & James was recently featured in the Stratford Herald, so thumbs up for the Box Clever Marketing’s team for gaining this media coverage!
www.needhamandjames.com



SEPTEMBER 2007
Midland Heart
Caring for the Community
Box Clever Marketing successfully secured business with Midland Heart, one of the largest housing associations in the UK.  As well as the lead agency role up for grabs, the project involved creating an exciting, detailed financial review and an annual report. The deadline for both reports was very tight and despite going up against two other agencies Box Clever successfully designed three visual ideas for Midland Heart, proving to have the ability and skills required to turn a forty eight page financial review report and a sixteen page annual report around in just over two weeks. Box Clever won this project and both reports were presented at the Midland Heart’s AGM in September. Great project and challenging deadlines.



Luminaire UK
Brighten up your business
Luminaire UK, the lighting manufacturer based in Birmingham, was referred to Box Clever Marketing by Business Link, to get some help with a full business, marketing and design strategy. With the company strategy clarified, the design team came up with a choice of logos for the client and the preferred one was chosen. Luminaire now want Box Clever Marketing involved in a series of other projects which include the design of their new stationary and a revamp of their website, so keep your eyes open!



Gemini
Shop till you drop…
Yes, it’s that time of the year again when retail shops start planning ahead for the spring season! Gemini, the Stratford based women clothes shop is already a step ahead of the competition and has asked Box Clever Marketing to design the new Gemini spring bag. Box Clever carried out fashion research to find out what colours are going to be the “in-colours” next spring. Inspired by Spring, the design team chose to use flowers for the bags but with a modern twist. Those dedicated fashion shoppers will definitely appreciate these spring bags…not only do they look fab, they will also hold your whole new spring wardrobe collection in them!

Enable Software
A partnership enabled
A growing partnership covering management strategy, recruitment, HR, sales team management, telesales took another exciting turn. Enable Software was commissioned to develop some bespoke software for a unique and bespoke business. This will enable the Box Clever Marketing to manage and develop internal processes and will be of significant benefit to all it’s clients. Watch this space..!

AUGUST 2007
Flex Recruitment
Flex-able approach
Flex Recruitment, the recruitment process company based in Hinckley, approached Box Clever Marketing to get some help for a new, stylish company brochure. The creative team at Box Clever came up with a sporty theme for the twenty-page brochure to emphasise and promote Flex’s flexible, enthusiastic and proactive approach to recruitment. To attract new clients, Box Clever played on the word “Flex” and used bold, eye-catching colours and images. A series of posters were also designed for the reception area of Flex’s offices which are based on the style and images used in the brochure.
www.flexrecruitment.co.uk

Rock and Water
Down to earth
Rock & Water, the aquatic features specialist based in Stratford-upon-Avon, contacted Box Clever Marketing to get new ideas for a company logo refresh. Frustrated with other design companies, Rock & Water wanted a company that could interpret their strategy as well as design. The team at Box Clever created 8 different visuals to provide Rock & Water with a choice of styles and, most of all, to demonstrate the team’s vast levels of creativity. The chosen logo was created using a modern font, a strong vibrant colour palette and design to represent the concept of rock and water. The new logo now also appears on all Rock & Water vans. Box Clever Marketing is currently designing the new Rock & Water website so watch this space!

Enable Infomatrix
Joining forces
Six months ago Box Clever Marketing was chosen, amongst other agencies, by Enable, a Stratford based software company, to help them refresh their business identity and logo. The client was very impressed and satisfied with the funky and stylish logo created by Box Clever Marketing and decided to use their expertise and creativity to revamp their website. Box Clever Marketing has now established an ongoing partnership with Enable and is currently working on a number of projects for the client.
www.myeix.com

Park Court Brochure
Home sweet home
Box Clever Marketing designed a gate folded six-page brochure for a new housing development built by Arnold Constructions. The brochure was created using contemporary colours and images to give it a young and trendy feel and to attract the target audience.

JULY 2007
Tail Waggers
They say that chasing your tail gets you nowhere…but it seems that wagging your tail does!
Nicky Wiggin bakes delicious homemade treats for her dogs using natural produce and fresh herbal extracts. Her unhappiness with the selection of dog food got her thinking, she noticed a huge gap in the market so decided to sell her treats locally. Wanting help getting started she approached Box Clever who christened the project “Tail Waggers” Box Clever designed a logo, business cards, letter headed paper and the packaging for these unique homemade treats. Due the success of what Box Clever has done a website is in discussion… so watch this space!


One Devonshire Place
Smile like a Cheshire cat
Box Clever Marketing was involved every step of the way in the success of One Devonshire Place, the radical and exclusive Lingual Orthodontics practice that recently opened in Birmingham. By providing One Devonshire Place with a vibrant corporate identity, logo, stationary, welcome pack and contemporary and stylish interior, Box Clever has helped to make this practice stand out from the rest and revolutionize the client’s experience of dental practices. Paddi Lund, the well-known Australian dentist, was invited as a guest of honour for the opening launch. Box Clever also wrote a press release on the opening of this new dental practice and successfully gained coverage in Dentistry Magazine and Private Dentistry.


Honiley Court Hotel
Celebrating in style
Honiley Court Hotel recently underwent major refurbishment and now has a brand-new conference centre. In order to promote the opening of this new facility, Box Clever Marketing co-ordinated a direct mail campaign to raise awareness within the Coventry and Warwickshire area and offering a 10% discount. To celebrate this new business venture Honiley Court held a superb black tie event, which was attended by Box Clever Marketing, along with National Grid, Alliance & Leicester, Legal & General and Countrywide Legal Services. Honiley Court’s new investments and the black tie event were featured in a press release written by Box Clever Marketing which was published in four local newspapers and gained a total circulation figure of 66,571.

JUNE 2007
Unlocking the Inspiration
Box Clever has unlock the secrets and beauties of what lie behind the big oak doors of churches and make people get the urge to explore inside… To preach the word, Box Clever constructed a website for Divine Inspiration, a three-year initiative with support of funding from the English Heritage and Lottery to highlight churches and forthcoming events that are hosted by those churches in the towns and rural areas of Coventry and Warwickshire. Check it out by visiting www.divine-inspiration.org.uk

Breaking the Ice
The well-known Enable Software wanted support from Box Clever this summer for something that would grab the attention of clients. Box Clever came up with the idea to communicate Enables products via email with a PDF that brought out the strong personality of the business, as they believed this would support sales calls activity and increase the conversion of potential clients.

Lock Stock and Barrel
New identity, new look, new everything is what Box Clever did for the old Solution Design. Together they came up with the unique name of “Vantage” they gave the business a complete make over with a contemporary, bright, eye catching logo along with updated business cards and letter headed paper. To top all of this Box Clever designed a modern website which breaks down the fundamental services Vantage offers.

MAY 2007
Overflowing with ideas
In May, Box Clever were invited to poke their nose into someone else’s business, this time with a view to improving the sales and marketing strategy of Vin Neuf. The Stratford based wine merchants uncorked a selection of Box Clever’s services to help analyse its business, set targets and produce a proactive direct mail campaign. As a taster our design team came up with a glut of strap lines and stylish images to choose from. From this emerged a loyalty card designed to give wine lover something to drink about.

What a difference a day makes
Interested in condensing a week’s work into one day? That was one result of Box Clever’s recent endeavours with Enable Software, whose fortunes have turned around in just 12 months. In conjunction with a new identity and website, our consultancy team overhauled the telesales operation for the Stratford based software solutions company, enabling them to set measurable targets, chase progress more efficiently and thus secure meetings with significant prospective clients.

APRIL 2007
Premier Division
A dated image and business plan left the directors of an established family run commercial and office partitioning company with a very divided opinion. At least the Coventry based company were agreed on calling Box Clever who scrutinised their telesales and pulled to bits their old identity and database. In April a new look DJR Interiors emerged with a name, logo, website and game plan designed to set them apart from the competition.

Slicker looking oil spread across Europe
Box Clever struck oil in April with a contract from multinational Delphi Automotives, to promote a new motor enhancing diesel lubricant across Europe. Offering a glut of conceptual ideas, Box Clever showed precision handling of product photography, copywriting and translation of the final advertisements.

Optical Illusions
Box Clever have been putting a new perspective on this season’s designer range of eyewear at Zeiss Opticians in Stratford. In May, our creative team produced an eye-catching window panel to display ‘Fendi’ sunglasses in the best light. Now passers-by can see clearly what they need to be seen in this summer.

MARCH 2007
New make over for the image makers
When a growing company needs a new corporate identity for it's own personal image consultation service it turned to Box Clever Marketing. Along with designs for a suitably colourful website, direct mail and stationery range, our team also had to come up with an imaginative name that would encompass it's new hat shop at Hoar Park Shopping Village in Nuneaton. The name "Distinct" evolved, as did a distinctive business strategy to coincide with the shop's launch in March. www.distinctcolourhatsimage.co.uk

Moving up property marketing ladder
Another reputable firm of Midlands estate agency have opened their door to the creative talents of Box Clever Marketing. John Shepherd's invited us in to design newspaper adverts for local press plus marketing material for their exclusive Pembroke Court development in Solihull. Pleased with how our team manage to craft something to appeal to a broad age range and diverse tastes, a second commission followed close on its heels for Kineton Croft.

New staff lined up to sell new Spring lines
Leading ladies fashion store enlist the services of Box Clever again for a double edged attack on the new season's sales. Continuing some popular design themes, a double paged advert appeared during March in the Stratford Herald's glossy "Focus" supplement. At the same time our business advisors have completed annual appraisals for 19 members of staff and managed a recruitment drive for two new employees.

No Smoke without Wire-less!
Box Clever used No Smoking Day on March 14 to light up the interest of smokers in the Midlands exhausted with conventional remedies for quitting the habit. Using some of our media contacts, our client NLP Solutions, was mentioned several times on Touch FM's radio news bulletins throughout the day, promoting an alternative approach. The Coventry based company uses Neuro-Linguistic Programming to help individuals achieve goals in their personal and business lives.

Making a better name for itself
Coventry based provider of commercial and industrial partitions felt it's old name and image was not enticing the interest it deserved. With the help of Box Clever Marketing, the newly revamped DJR Interiors now enjoys a sharper corporate identity with a logo and website designed to set it apart from the competition.

Fan Club grows to like us too
The creative team at Box Clever were delighted with a re-commission from the Archer's Addicts Fan Club in March. On the back of a popular design job last summer, the dedicated followers of the famous BBC radio 4 show decided to stay with us for the production of a new glossy 8-page brochure, allowing other devotees to keep abreast of Ambridge gossip and a chance to buy items from an extensive range of merchandise.

FEBRUARY 2007
Dedicated Follower of Fashion
Box Clever never take half measures when it comes to keeping a step ahead of design fashions, so in February our Creative Director, Lucy Woodman went to the Pure Fashion Trade show to see what will be stepping off the catwalks and into the High Street shops next autumn. The research trip to London's Olympia has already proven fruitful on several advertising and promotional projects undertaken for 'Gemini', the ladies fashion retailer in Stratford, who source much of their stock from the trade show. If anything, we can see an abundance of print and website applications for new colours and themes destined to be in vogue. Just bring on the style challenge!

JANUARY 2007
Rapid Results
When a rapidly growing company wants to stand out from the crowd, what better than to tap into the strategic and creative strengths of another rapidly growing business. Hamlin RPD, the innovative prototyping business, engaged Box Clever last September for guidance on managing a sales team, targeting sales literature and measuring results.
In October, a sales brochure emerged as one off-shoot of this ongoing consultancy. The considered use of words and images was designed by Box Clever to woo prospective clients, in any business crowd.

Looking to the Seasons
Spring has sprung early for ladies fashion retailer Gemini, since the release its new loyalty discount voucher scheme in January. The trendsetting store wanted to reward its regular clients whilst enticing them back to its store in Stratford to try on garments for the new season. Box Clever added some creative flair and planning to produce eye catching incentives allowing Gemini to keep a high profile and ahead of its High street rivals.

Helping Gemini to meet sales targets was only one part of the brief. Box Clever have also been instrumental in setting targets and objectives for the company's 21 employees this month with the completion of annual staff appraisals.

First Impressions Last
Box Clever are particularly pleased with the first impression it has made on Enable Infomatrix and what it could amount to in the future. The fast growing software and website IT company, based in Stratford, chose Box Clever ahead of two rival agencies back in November, to revamp its corporate identity. In keeping with a dynamic industry, our extensive range of ideas for a new company logo have been finely tuned and looks set to make a big impression on various channels.

A New Purpose
In January, Justin, Managing Director found new purpose in life sharing his expertise with "Common Purpose", The London based business is leading the way in training leaders, from all sectors in life, throughout the UK.
His presence was requested on a Dragon's Den type panel. Together with two other business consultants they grilled and reduced a pack of 40 budding entrepreneurs from the Coventry & Warwickshire area. The best business idea eventually slayed the Dragon's for an substantial investment of £75,000.

DECEMBER 2006
Success is Divine!
‘Divine Inspiration’ is a three year project, funded by English Heritage and Heritage Lottery Fund, designed to give churches tools and resources to develop a kind welcome and help them toregain their place in their community. Having won this three year project against two other agencies in the area, we will be working closely with the team, putting the strategy into practice, launching a website in the spring 2007, along with other promotional material... Divine!

Marketing agency is packing a punch!
A new Stratford-upon-Avon sales, marketing and design agency, set up only six months ago, has won a series of contracts throughout the UK and overseas. Box Clever Marketing based in John Street, set up by brother and sister Justin and Lucy Woodman, have already gained clients from retail, charities and manufacturing, as well as from the housing and healthcare sectors. About half their work has been with local clients and the other half has involved projects in places as far apart as the Isle of Man and Korea.

“We are delighted with the rapid progress we have made,” said Justin. “We are different from other agencies because we cover sales, marketing and design, and we measure the effectiveness of everything we do for our clients. Although we deal with highly complex business and marketing strategies we adopt a down-to-earth pro-active and creative approach that is geared to making our clients’ businesses more profitable. We believe marketing is a sales tool not a boardroom discipline.”

The team have a significant commercial and creative pedigree. Commercial experience includes global sales, marketing and customer service experience, managing worldwide sales and marketing employees and directing the operations of 120 independent companies including the establishment of a wholly-owned subsidiary company in China.

The creative team has been involved with blue-chip accounts for companies like Burberry, Fortnum & Mason, National Royal Ballet, Warwick Business School, CV One, and offer a full complement of marketing tools from advertising to websites.

Lucy said: “The creative talent is a key asset to our clients and we utilise this depth of capability to suit their requirements. We are experienced enough to handle large campaigns and small enough to offer a personalised and responsive service.”

NOVEMBER 2006
Styling the way this Christmas!
Working with Gemini we have produced a stylish brochure highlighting the variety and sophisticated ranges within the store. This Brochure has been given a magazine style, creating outfits for a variety of different situations, making sure we all look fantastic whatever we are upto this season!

OCTOBER 2006
Advancing Business!
Advanced Diagnostics established themselves in the automotive security market and have been pioneering the way by providing technicians with simple to use equipment to tackle complex systems.We embarked on a corporate brochure, conference folder and product leaflets,
utilising bespoke deign and photography.

SEPTEMBER 2006
Autumnal Fashions!
Creating a new look for a retailer for the autumn & winter fashion season has involved editorial, advertising and direct mail, to name but a few... Get those jumpers out and enjoy the comfort and fashion that Gemini offers!

Addicted to The Archers!
Box Clever Marketing has been working closely with The BBC Radio 4's Official Archers Fanclub - Archers Addicts to create a merchandise brochure for their Christmas Gifts. From Art Direction, photography and creative design.

AUGUST 2006
Celebrating 50 years!
Box Clever Marketing has created marketing literature for NCT (National Childbirth Trust) to celebrate their 50th Anniversary in style!

JULY 2006
Campaign hits targets!
Box Clever Marketing saw the doors open at Zeiss Opticians in Stratford and converted the store into a photographic studio to capture images for their campaign - highlighting Zeiss Opticians products to a ‘30 something’ audience. The images selected were then used on a variety of material, advertising, mailers & window displays.

A clear strategy must be at the heart of any creative campaign. This enables us to measure the success for future promotions. The budget was defined, targets set (including a number of new clients required) and we over achieved these targets by 200%!

JUNE 2006
Celebrating Success!
We are helping Gemini, a major retailer, build excellent relationships with customers by celebrating a fantastic milestone... their 21st birthday. Watch this space for new exciting creativity to grow the business.

International band surges in Europe!
Capitalising on their success in the 80's, Revolutionary punk band ' Ausgang' hits a European tour this summer. Box Clever Marketing has produced the promotional merchandise and image.

MAY 2006
Exciting involvement to strengthen team!
In-line with our agency strategy we are here to help with all ranges of client issues. Using 12 years of managerial experience we are pleased to put this experience to effective use.

Guides to be built upon!
BCM are currently working with a Housing company to develop brand consistency and identity.

Move with the Times!
Working with a range of professional clients to update their marketing strategy in response to exciting market and governmental policy changes!

BCM wins pitch for charity!
Using our strong negotiating skills we have helped charity get best cost-effective solutions for signage.

Manx Management hits the Radisson!
From Calcutta to Bangkok, Shanghai to Seoul.
Students descend to the Isle of Man for Excellence in Education.
Box Clever Marketing has helped The College successfully transform its image, by re-designing its Corporate Identity, Brochures and Exhibition material. Following students from the Isle of Man to successful graduates, working within respected hotel chains.

March 2006
Wedding Campaign
Smooth transfer to new office location

February 2006
BCM visits Pure London Fashion – Trade exhibition
Valentines Campaign

January 2006
Trade exhibition and corporate gifts promotion delivered
on budget and on time

December 2005
Team Building exercise completed
('til the early hours! hic!*)

October 2005
Fabulous ltd - shop launches! Graphics and point of sale delivered to complete the communications in-store.
The vision of the brand strengthened as did the recognition from the customers.

August 2005
Fabulous brand became a reality with the new vibrant shop design this was re-enforced with dynamic packaging, promotional literature & advertising. This created an instant impact with the customer base.

July 2005
Fabulous Designs
Box Clever Marketing worked with Fabulous Collections Ltd to create the brand of a new contemporary jewellery boutique.

"Box Clever Marketing has responded to our briefs and challenges with style. Working with us, they have created
a distinctive identity in print, within our shop and on our website, allowing the brand to grow from strength to strength.

We look forward to the continuing use of their professional services as our business develops. Great work and good ideas, thanks!"

Jo Stroud, Managing Director, Fabulous Collections Ltd. www.fabulouscollections.co.uk

May 2005
After a collective 22 years of industry experience the team formed and the concept was hatched!
The vision from the start was to provide customers with hard hitting creativity with a strong dose of reality and strategy.