Is it really news if you could see it coming a mile off? Well, if it’s exciting and offers opportunities, it's definitely worth a mention.
With that in mind, let’s take a look at Internet-TV...
The Drum and Brand Republic report that Audi are set to be the first company in the UK to jump into Internet-TV advertising, with pre-roll ads which will run when viewers use Internet-TV apps to view content, on-demand and without subscription. Could this mean adverts that people actually watch and not change the channel for?
What about the wider implications? Television and advertising campaigns could be seamlessly merged and tailored specifically to households based on their viewing/browsing history on their televisions. Social media could be integrated into this for people to show and share what is being watched person to person.
Let’s go even further: interactivity. What’s the potential? It’s not too hard to imagine (in simple terms) that TV learns what you like to watch – maybe travel shows - puts that against profiling from what you search/browse and buy online through your TV.
With this information there is the possibility, from our perspective, to offer you a tailor made advertising experience; for an individual package holiday that we know you will be interested in; at a time when you may be most susceptible to the message; and with a tag of "Press the red button to buy".
Scary huh? Well we think it’s very exciting too!
Sony have just launched a campaign for their new Bravia TV, which is Internet ready, and we believe their strapline has got it pretty spot on:
“Television Redefined”. Although we think it’s a bit more like “Television [Advertising] Redefined”. It’s going to be interesting to see the possibilities of this meshing of media over the coming months and years...
We love working with our clients and produce great work, it’s what gets us up in the morning.