back to news 
prev 
Creating a brand for a company specialising in the provision of solar energy generation... MORE
A little slice
of Greenpeace genius...
of Greenpeace genius...
Marketing / Advertising / Design / Digital
Related articles:
BCM Win MIMA Gold
BCM and HMC win
Television Redefined
Worth a mention
Delphi 'How To' Film
Real world diagnostics
BCM Win MIMA Gold
BCM and HMC win
Television Redefined
Worth a mention
Delphi 'How To' Film
Real world diagnostics
Back in May we were treated to this fantastic VW commercial featuring a mini Darth Vader.
We loved this at Box Clever - possibly because some of us are massive Star Wars fans - but mainly because it was a fun ad that is visually fantastic. The marriage of the score and costume makes for something really great.
We loved this at Box Clever - possibly because some of us are massive Star Wars fans - but mainly because it was a fun ad that is visually fantastic. The marriage of the score and costume makes for something really great.
Almost 2 months on and Greenpeace have hit out with an equally brilliant commercial playing off VW's use of Darth Vader. "Volkswagen. The Dark Side" makes use of an extended cast of Star Wars Rebel characters and John Williams' timeless score.
The purpose of the piece is to make the public question VW's environmental record and join "The Rebellion". This viral internet video was supported by a guerrilla marketing campaign in London which was a great idea.
The purpose of the piece is to make the public question VW's environmental record and join "The Rebellion". This viral internet video was supported by a guerrilla marketing campaign in London which was a great idea.
By taking over billboards unannounced Greenpeace really push "The Rebellion" aspect of the campaign. LucasFilm have had the clip removed from YouTube further cementing the underdog/renegade status of Greenpeace.
Personally I believe the master stroke of the whole campaign is the environmental pressure group's follow up to its own video with "Episode II". It sucks any kind of menace away from the previous piece where people may have said the campaign was a bit aggressive; ending with the planet being saved and all the Star Wars children dancing to the Cantina theme music. Wonderful.
Personally I believe the master stroke of the whole campaign is the environmental pressure group's follow up to its own video with "Episode II". It sucks any kind of menace away from the previous piece where people may have said the campaign was a bit aggressive; ending with the planet being saved and all the Star Wars children dancing to the Cantina theme music. Wonderful.
Ending with the message "Together we can turn VW away from the Dark Side" the whole execution of the counter campaign smacks of class.
Although, it makes you wonder why VW picked the most evil villain in film history as the focus for their commercial...
either way, the force is strong with both campaigns... sorry, couldn't resist.
Can you feel it too?
Can you feel it too?
OUR WORK
We love working with our clients and produce great work, it’s what gets us up in the morning.
MORE WORK
A Brand New Start
Creating a brand for a company specialising in the provision of solar energy generation... MORE
Creating a brand for a company specialising in the provision of solar energy generation... MORE
A Bowl Full Of UCL
Re-establishing a chain of London based pubs recently out of administration... MORE
Re-establishing a chain of London based pubs recently out of administration... MORE
BCM Win MIMA Gold
Box Clever’s work with Heritage Motor Centre has earned us a national award... MORE
Box Clever’s work with Heritage Motor Centre has earned us a national award... MORE
Box Clever Marketing
25 Meer Street
Stratford upon Avon
Warwickshire
CV37 6QB
T. 0203 141 7040 F. 0203 141 7001
25 Meer Street
Stratford upon Avon
Warwickshire
CV37 6QB
T. 0203 141 7040 F. 0203 141 7001
Marketing / Advertising / Design / Digital
CALL US: 0203 141 7040
