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Creating a brand for a company specialising in the provision of solar energy generation... MORE
Marketing / Advertising / Design / Digital
BRAND LAUNCH
THE CLIENT:
SOLAR EFFICIENT
Related projects:
AAH Strategy
Supplier strategy
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SOLAR EFFICIENT
Related projects:
AAH Strategy
Supplier strategy
Delphi 'How To' Film
Real world diagnostics
Digital With Premier
Online brand strategy
THE CHALLENGE
Our client – already a successful electrical contractor – came to us with an exciting opportunity to create a new brand for their yet to be launched sister company, specialising in solar energy. The brief, was therefore, to generate a brand name, identity, collateral material and website ready for the launch of the company.
Before jumping headlong into creative concepts and brand generation we took the time to research the market and uncover the strengths of our client. What we found was a market place saturated with companies focussed on product orientated communications, while our client has a strength for customer service.
Our client – already a successful electrical contractor – came to us with an exciting opportunity to create a new brand for their yet to be launched sister company, specialising in solar energy. The brief, was therefore, to generate a brand name, identity, collateral material and website ready for the launch of the company.Before jumping headlong into creative concepts and brand generation we took the time to research the market and uncover the strengths of our client. What we found was a market place saturated with companies focussed on product orientated communications, while our client has a strength for customer service.
The proposition
"Create a brand that
offers the best service
in the area."
In our minds the direction was simple – create a service orientated brand identity to stand out from the crowd and play to our client’s strengths. This route led to the development of the Solar Efficient brand.
Yellow for the sun, blue to represent electricity and green where they meet to represent renewable energy. The fresh, citrus colours and clean layout offer a very different aesthetic approach to the more cluttered competitor web and print offerings, often awash with shades of “classic”, clichéd renewable green.
"Create a brand that
offers the best service
in the area."
In our minds the direction was simple – create a service orientated brand identity to stand out from the crowd and play to our client’s strengths. This route led to the development of the Solar Efficient brand.
Yellow for the sun, blue to represent electricity and green where they meet to represent renewable energy. The fresh, citrus colours and clean layout offer a very different aesthetic approach to the more cluttered competitor web and print offerings, often awash with shades of “classic”, clichéd renewable green.
The brand’s communications had to translate across multiple channels while engaging with domestic, commercial, agricultural and public sector customers. By using evocative, aspirational imagery, we opened up the concept to appeal to these very different audiences while staying true to the core message of “Service First.”
The results
Overall, 52% of website traffic is new visitors and as a result of press advertising, DM and word-of-mouth 70% of traffic comes direct to the site as opposed to search engine links. The most visited page on the site is the Contact Us page.
The results
Overall, 52% of website traffic is new visitors and as a result of press advertising, DM and word-of-mouth 70% of traffic comes direct to the site as opposed to search engine links. The most visited page on the site is the Contact Us page.
Disciplines
Insight | Planning | Brand Creation | Corporate ID | Copywriting | Art Direction | Design | Web Design | SEO | Print Management | Project Management
Media
Digital | DM | Print
Insight | Planning | Brand Creation | Corporate ID | Copywriting | Art Direction | Design | Web Design | SEO | Print Management | Project Management
Media
Digital | DM | Print
OUR WORK
We love working with our clients and produce great work, it’s what gets us up in the morning.
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Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Marketing / Advertising / Design / Digital
CALL US: 01789 450281
