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Creating a brand for a company specialising in the provision of solar energy generation... MORE
PRINTED COMMS PIECE
Marketing / Advertising / Design / Digital
THE CLIENT:
CAM-TECH GROUP
CAM-TECH GROUP
THE CHALLENGE
To create an engaging brand identity and strategic communications campaign to improve the perception of the business. With clients such as NASCAR, McLaren, Lotus, Ferrari, Aston Martin, Bugatti and Porsche, the new identity and strategy needed to work efficiently across multiple automotive sectors.
The core skills of the business were both the automotive and aerospace industries covering OE standard clutch and braking units and spare parts for servicing. We needed to raise the profile of the internal investment in significant CAD, CNC, CAM and 5-axis machines.
To create an engaging brand identity and strategic communications campaign to improve the perception of the business. With clients such as NASCAR, McLaren, Lotus, Ferrari, Aston Martin, Bugatti and Porsche, the new identity and strategy needed to work efficiently across multiple automotive sectors.The core skills of the business were both the automotive and aerospace industries covering OE standard clutch and braking units and spare parts for servicing. We needed to raise the profile of the internal investment in significant CAD, CNC, CAM and 5-axis machines.
The proposition
Detailed insight and planning led to the development of a strong logo featuring a bold red/metallic design with complex badge (synonymous with manufacturing). This was supported with a simple lowercase font. The overall feel aims to represent precision engineering.
The work predominantly uses black, white and grey photography to allow the engineering expertise to speak for itself. We used Cam-Tech’s corporate ‘red’ as an accent colour throughout the brochure.
Detailed insight and planning led to the development of a strong logo featuring a bold red/metallic design with complex badge (synonymous with manufacturing). This was supported with a simple lowercase font. The overall feel aims to represent precision engineering.
The work predominantly uses black, white and grey photography to allow the engineering expertise to speak for itself. We used Cam-Tech’s corporate ‘red’ as an accent colour throughout the brochure.
The results
They offer excellent service in a very demanding market place, both from technical innovation and short delivery times,” Manufacturing Director, AP Racing. The continued success of this has also led to the development of a customer retention and data acquisition strategy.
This re-launch has enabled Cam Tech to grow the business with key clients (automotive and aerospace), whilst diversifying into other relevant markets such as medical, environmental, recycling and rail - these new markets make up 40% of turnover. There was a 63% growth in website hits with 70% coming from new visitors.
They offer excellent service in a very demanding market place, both from technical innovation and short delivery times,” Manufacturing Director, AP Racing. The continued success of this has also led to the development of a customer retention and data acquisition strategy.
This re-launch has enabled Cam Tech to grow the business with key clients (automotive and aerospace), whilst diversifying into other relevant markets such as medical, environmental, recycling and rail - these new markets make up 40% of turnover. There was a 63% growth in website hits with 70% coming from new visitors.
“As a result of continued investment in the latest machining technologies, Cam-tech engineering has helped AP Racing to secure their position as a market leader in their chosen field.
Disciplines
Insight | Planning | Creative Concepts | Brand Creation | Copywriting | Photography | Art Direction | Design | Web Design | SEO | Print Management | Project Management
Media
Digital | DM | Print
Disciplines
Insight | Planning | Creative Concepts | Brand Creation | Copywriting | Photography | Art Direction | Design | Web Design | SEO | Print Management | Project Management
Media
Digital | DM | Print
OUR WORK
We love working with our clients and produce great work, it’s what gets us up in the morning.
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Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Marketing / Advertising / Design / Digital
CALL US: 01789 450281
