INTEGRATED COMMUNICATION STRATEGY


THE CLIENT:

AAH

THE CHALLENGE

 As the UK’s largest pharmaceutical distributor of healthcare products and services
AAH had identified a need to protect and build supplier relationships.
Related projects:

AAH Calendar
Year round communication

iPhone App Launch
App launch

A Brand New Start
A Business With Energy

The proposition

Six individually designed postcards with a clear message were created. Each postcard led with a strong headline succinctly explaining why AAH should be the chosen distributor within the pharmaceutical market place.

On the reverse, the postcard then gave 5 other reasons why AAH should be a chosen partner. The illustrative style used was the same as the AAH Calendar, which had been previously sent to the target audience, ensuring consistency.

The results

The resulting creative work improved relationships with the supplier base, supplier retention significantly increased to 93%.

Disciplines

Insight | Planning | Creative Concepts | Copywriting | Art Direction | Illustration | Design | Print Management | Project Management

Media

Print I Digital




OUR WORK
We love working with our clients and produce great work, it’s what gets us up in the morning.


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The bottom Line