Six individually designed postcards with a clear message were created. Each postcard led with a strong headline succinctly explaining why AAH should be the chosen distributor within the pharmaceutical market place.
On the reverse, the postcard then gave 5 other reasons why AAH should be a chosen partner. The illustrative style used was the same as the AAH Calendar, which had been previously sent to the target audience, ensuring consistency.
The resulting creative work improved relationships with the supplier base, supplier retention significantly increased to 93%.